On October 10-14, 2015, PT Mega Inovasi Organik in collaboration with PT Multi Rempah participated as an exhibitor of ANUGA Food Fair 2015 in Cologne, Germany. This participation was supported by the Ministry of Agriculture of the Republic of Indonesia and the Import Promotion Desk (IPD) of the Federal Republic of Germany.
Before the event, a brief coaching and counseling about how to get the most benefit from participating in an international trade fair were given by the IPD to all participants.
ANUGA Food Fair is considered as the world´s leading food fair for the retail trade and the food service. PT Mega Inovasi Organik used this international event to launch the new brand “Menoreh” with our Fairtrade certified Premium Organic Coconut Sugar as the pilot product. The artistically designed packaging has drawn a lot of attentions and positive responses from visitors and other participants. Beside organic coconut sugar, the brand “Menoreh” will also be used to market our organic Virgin Coconut Oil (VCO).